“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.” The words of Simon Mainwaring, an award-winning branding consultant and CEO of the social branding firm, very well describe PSA’s approach to business partnership. Continue Reading
Author: PSA Marketing Team
The Integration of Internet of Things into Everyday Life
In 1965 Gordon Moore, Co-Founder of Intel, made a prediction, he thought at the time would last 10 years. In reality his prediction has continue to ring true for last 50 years and is still going. Moore’s Law predicts the number of transistors that can fit on a silicon chip will double every two years as technology advances.1
At the time Moore made his prediction, color television was just emerging in the United States and you had to actually walk to the TV to turn the channel. Most homes had telephone service with a party line that was shared by multiple service subscribers. Personal computers would not become common for another 15-20 years. Continue Reading
Using Mobile Solutions in Radiation Dosimetry
When X-rays were discovered in 1895 by a German physicist Wilhelm Roentgen, no one knew that radiation would find use in a wide range of industries. Today, it is used to varying degrees in medicine, security, transportation, agriculture, oil and gas, and other areas. The application of radiation for industrial purposes will keep on growing in coming years: in medicine, for example, the demand for radiopharmaceuticals for diagnosis is increasing at over 10% annually.¹ Continue Reading
Why It Is Important to Keep the User Experience in Mind
As technology continues to evolve through the years so do the number and diversity of the end user. Prior to 1980, most computing was done on main frames controlled by professional IT personnel.1 Today, almost anything can be done on a smart device in the hands of one to 100 year olds- including managers, students, accountants, home makers, engineers, teachers, scientists, health care workers, salesmen, etc. Each generation and skill level having their own specific set of needs that are diverse, complex and constantly changing.
When developing a software project it is crucial to tailor it to the needs of the end user as they will be using and benefiting from the product. If it is not developed to the requirements, wishes and specifications of the user, it will most likely fail.2 This can be a difficult task as the size and diversity of the targeted group of end users often vary. Continue Reading
21st Century Railroads: Safety through Technology
Every year more and more passengers are making a choice in favor of using trains and rail services because it is fast, affordable and safe! This is why the rail industry is facing big challenges in keeping up with growing demand and also making all processes safe and secure.
Railroads use both industry-adopted and railroad-specific operating procedures to enhance railroad safety and security.
These procedures cover areas such as employee responsibilities and training, train speeds, inspections, rail yard practices, locomotive operation, signaling equipment installation and other topics that directly and indirectly affect safety.