Automotive

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Is a Better Mousetrap in your Future?

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Posted on by PSA Marketing Team

Photo from Pixabay is licensed under CCO. This is a modified combination of two images, the originals can be found here Pixabay and here Pixabay

Have you ever had to agonize over the question – When is it time to build the “better mousetrap”? By better mousetrap, we mean creating the next generation of a product. Most would think this would be routine for technology-based companies, however, a study of 28 next-generation product-development projects at 14 leading high-tech companies, found most were unable to complete projects on schedule. 1 In addition, these companies had difficulties with the derivative products needed to fill the gaps in the market that their next-generation products will create.

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The Golden Age of Artificial Intelligence

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Posted on by PSA Marketing Team
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Photo from Pixabay is licensed under CCO

The definition of a golden age is a period in a field of endeavor when great tasks were accomplished.1 AI has already impacted speech processing, chatbots, virtual assistants, augmented reality and virtual reality.2 Great things are sure to come in the near future with AI and its associated technologies such as Enterprise IoT, along with additional responsibilities that accompany new technologies, like cyber-security and privacy issues.

Apple, Microsoft and Google are spending billions of research dollars to create next generations of digital personal assistants and AI Bots.3 A bot is a piece of software designed to automate a specific task. They are used mainly as web spiders or web crawlers that fetch script, analyze and file information at paces much faster than a human could do. They are becoming more and more natural and simple in their interactions making it hard to distinguish between a human and a bot. This results in an elevated user experience.

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Why It Is Important to Keep the User Experience in Mind

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Posted on by PSA Marketing Team
Photo from Pixabay is licensed under CCO

Photo from Pixabay is licensed under CC0

As technology continues to evolve through the years so do the number and diversity of the end user. Prior to 1980, most computing was done on main frames controlled by professional IT personnel.1 Today, almost anything can be done on a smart device in the hands of one to 100 year olds- including managers, students, accountants, home makers, engineers, teachers, scientists, health care workers, salesmen, etc. Each generation and skill level having their own specific set of needs that are diverse, complex and constantly changing.

When developing a software project it is crucial to tailor it to the needs of the end user as they will be using and benefiting from the product. If it is not developed to the requirements, wishes and specifications of the user, it will most likely fail.2 This can be a difficult task as the size and diversity of the targeted group of end users often vary. Continue Reading →

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New Car Technologies: In-Vehicle Infotainment and Connectivity

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Posted on by PSA Marketing Team
connected car

Photo from Pixabay is licensed under CC0

The appearance and spread of connected cars have significantly changed the vehicle market. Automobile manufacturers show an increasing focus on developing the car’s ability to connect with the outside world and enhance the drivers’ comfort and safety. As a result, today’s car has the computing power of 20 personal computers, features about 100 million lines of programming code, and processes up to 25 gigabytes of data an hour. [1] Continue Reading →

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When Cars Become Smarter Than Humans

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Posted on by PSA Marketing Team
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Photo from Pixabay is licensed under CC0

The world today is characterized by a constant technological progress. For the automotive industry the digital revolution brings a complete automation and computerization of systems. Modern cars have access to the Internet as well as unlimited opportunities to remote control. Users can install the application and with the help of smartphones unlock their cars, find the location of the car, or remotely activate the climate control system. Drivers can also benefit from predictive systems which bypass traffic jams, notify speeding and improve safety. Take a look at the 4 latest technologies for the connected cars. Continue Reading →